These Black Women Entrepreneurs Won A Total Of $150,000 In Funding For Their Skincare Businesses From Aveeno At ESSENCE Fest

The 2022 ESSENCE Festival of Culture saw skincare giant Aveeno partner with ESSENCE to present the Aveeno SkinHealth Startup Accelerator Showcase Winner’s Circle on the Beauty Carnival stages. The grand-prize winner received $100,000 in funding for her business, while the runner-up received $50,000 in funding for her business.

To kick off the segment, ESSENCE Chief Revenue Officer Pauline Malcolm Thornton was joined by Aveeno Principal Scientist Sabrina Henryjust as the two ladies introduced a congratulatory message from Tia Mowry.

“I truly feel that these dynamic entrepreneurs are amazing businesswomen and role models,” Tia said in a video message. “I look forward to seeing their businesses continue to grow.”

Sabrina then gave a brief overview of the purpose behind partnering with ESSENCE for the Aveeno SkinHealth Startup Accelerator program, which will provide educational resources, materials, access, and mentorship to help fuel Black women-owned businesses in the skincare industry.


Philadelphia offering unused rec center space to entrepreneurs

Applications are now open to participate in the program, which also offers a grant to outfit the space.

Pictured: Olney Rec Center.  The locations of the new businesses haven't yet been decided — they'll be chosen based on what applications get selected.

Emma Lee/WHYY

Rec centers in Philadelphia may soon play host to local startups and creative small businesses, thanks to a new city program launching today.

Called “Making Space: Reimagining Recreation,” the initiative offers local entrepreneurs the chance to apply for a free, “business-ready” space in rooms that currently sit empty, per the program website. Selected applicants will get a year lease and a grant to properly outfit the space.

In exchange, participants are expected to give back to the community by offering educational programming and youth mentorship.

“Making Space will transform some rec centers into the nexus of community space, small business development, and hands-on life skills for youth,” Parks Commissioner Kathryn Ott Lovell said.

The city has 150+ rec centers, and not all of them fill every single room

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